Email Marketing “Iceberg”

This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:

Strategy, Research, Copywriting, Editing, Approvals, List Building, List Management, Deliverability, Engagement, Template Design, and Collaboration.

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Sphere of Influence

The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:

→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.

It used …