Email Marketing “Iceberg”

This graphic shows all the hidden work that goes into writing and sending emails to a large number of people, including:

Strategy, Research, Copywriting, Editing, Approvals, List Building, List Management, Deliverability, Engagement, Template Design, and Collaboration.

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Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM