Fairy Soap lasts 2x longer

This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.

Showing the products next to each other like this makes you actually visualize buying one Fairy bottle vs 2 of the others.

Apple Revenue Sources Chart

This simple chart conveys Apple’s multiple sources of revenue over time, all in an extremely easy color coded chart.

This image takes pages of financial data and makes it simple …