Fairy Soap lasts 2x longer

This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.

Showing the products next to each other like this makes you actually visualize buying one Fairy bottle vs 2 of the others.

Founders of PayPal Graph

A beautiful graph of the original founders of PayPal (known as the PayPal Mafia) and all the companies they’ve started or invested in: