Fairy Soap lasts 2x longer

This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.

Showing the products next to each other like this makes you actually visualize buying one Fairy bottle vs 2 of the others.

Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.