Fairy Soap lasts 2x longer

This is a great way to go beyond just stating a claim like “Our soap lasts twice as long”.

Showing the products next to each other like this makes you actually visualize buying one Fairy bottle vs 2 of the others.

Regular Fit vs Athletic Fit Shirts

State & Liberty is a brand that makes dress shirts for athletes.

If you’re thinking, “Is that specific fit really such a big deal?”…

Images like this show the difference …

Explaining Monitor Refresh Rate

This is a great image that takes a technical topic (monitor refresh rates) and just SHOWS the reader what the difference is between a lower vs higher refresh rate.

It …