Verizon vs AT&T Coverage Map

This map was a central part of Verizon’s ad strategy for years.

By choosing a dramatic comparative advantage, Verizon doesn’t have to go into a bunch of different selling points.

And by showing the difference in coverage visually, they make the point even stronger. I don’t really know what 5X more 3G coverage might mean for my day-to-day life, but such an impressive map might make me think that Verizon is the better choice.