Verizon vs AT&T Coverage Map

This map was a central part of Verizon’s ad strategy for years.

By choosing a dramatic comparative advantage, Verizon doesn’t have to go into a bunch of different selling points.

And by showing the difference in coverage visually, they make the point even stronger. I don’t really know what 5X more 3G coverage might mean for my day-to-day life, but such an impressive map might make me think that Verizon is the better choice.

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Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.