Fifth and West Condos Direct Mail Flyer Utilizing Numbers

This condo direct mail flyer saying “Live outside the glass box” has a clever use of numbers.

It sucks the user in with a number, and then they read it, such as:

60: Total number of 3 BDR residences.

2208: Pet amenity square footage.

This is a clever way to showcase their amenities and features of the condos.

Thunderbird Vintage Ad

The headline in the ad invites the audience to join a movement, which creates FOMO. It also adds value by including different drink recipes.…

AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …