Five times as many people read the headlines – David Ogilvy
“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
This is a cool re-design of RXBar that happened 6+ years ago, from this to this.
The funny thing is it went from “All Design” to “All Copy” which made …
This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of their changes.…
This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what a copywriter does.”…
This is a really great chart that shows how the alphabet constantly evolves. You can see the ancestors of our current modern day 26-letter English alphabet!…
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …