“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
This is a lovely example of taking a boring chart and making it more understandable to the general public.…
Here are some basic copywriting principles from David Abbott…
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
