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Five times as many people read the headlines – David Ogilvy

  • Copywriting
  • Quotes
David Ogilvy Portrait with Glasses

“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”

- David Ogilvy
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People aren’t interested in you. They’re interested in themselves – Dale Carnegie

All the stuff to put on a sales page

  • Copywriting
  • Landing Pages
  • SaaS Pages
  • Sales Pages

Here’s a bunch of sections to include on a sales page.…

Jan 4
13

Updating a Google Presentations slide to be better

  • Before and After
  • Copywriting

Updating a Google Presentations slide:

BEFORE:
– Just a random list of things about an extract.
– No action step.

AFTER:
– Standardized format, can be used through rest of …

Dec 16
6

Weapons of Mass Creation Poster

  • Copywriting
  • Images

This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…

Nov 10
9

“How you climb a mountain is more important than reaching the top.”…

- Yvon Chouinard
Aug 9
6

“I have not failed. I’ve just found 10,000 ways that won’t work.”…

- Thomas Edison
Aug 8
6
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