“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
This is the definition for “Writer’s Block.”…
This is the definition for a “Swipe File.”…
This is the definition for the word “Copywriting.”…
This is the definition for the word “Copywriting.”…
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
