Give them different options to choose

People have different needs and different budgets.  It can help to offer a few different options.

  • 1 for $20.
    2 for $25.
  • Basic package: $30/month.
    Pro Package: $50/month.
    Advanced Package: $80/month.
  • Buy now full price.
    …or pay monthly for $25/month.
  • $99/month for 12 months.
    Or pay in full now and get 20% off.
  • The more you buy, the more you save!
    1 for $20
    2 for $35
    3 for $45
    4 for $40
  • Get 1 coaching session for $600.
    Or buy 4 sessions for $1,600 and save $800.
  • Buy 1 shirt for $15.
    Buy 2 shirts for $25 + a free pair of flip flops.
  • Get 1 gig of storage for $5
    Get 10 gigs of storage for $30
    Get 100 gigs of storage for only $45
  • The total is $140.
    Or signup for our rewards program and get 20% off right now.
  • Small soup: $4
    Large soup: $6
  • Burger and fries: $4.50
    Burger and fries AND drink: $4.99
  • You can buy the basic package.
    Or get the basic package + weekly hangouts for only $50 more per month.
  • Know what’s better than getting 1 for $20?
    Getting 2 for just $25.
  • Basic: 5 page website.
    Advanced: 15 page website + SEO Tools
    Professional: 30 page Website + SEO Tools + Content Creation
  • Bronze
    Gold
    Platinum
  • Level 1
    Level 2
    VIP Members
  • Golden Members
    Platinum Members
    Private Coaching Members
  • $35 for full carwash today
    …..or $25/month for unlimited car washes.
  • Hourly Rate: $55/hour
    Full Package: $1,200
    Premium Package: $3,999
  • Starter Plan
    Advanced Plan
    Professional Plan
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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.

pluto

Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

Chat GPT:

Wow, the data presented in this graphic is truly eye-opening …