Heinz Ketchup Tomato Print Ad

This is a great Heinz ad that indicated their ketchup is made from fresh tomatoes.

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

 

Regions show the probability of where a person will look in the first 3-5 seconds:

 

Visual sequence shows the most likely path that the human eye will follow when viewing the image:

pluto

World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …