Heinz Ketchup Tomato Print Ad

This is a great Heinz ad that indicated their ketchup is made from fresh tomatoes.

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

 

Regions show the probability of where a person will look in the first 3-5 seconds:

 

Visual sequence shows the most likely path that the human eye will follow when viewing the image:

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …