Hey.com’s Manifesto + Sales Page

Hey.com is an email service by Basecamp that’s focused on privacy and more tools to keep your inbox clean.

When they first started getting the word out, they’d share links to this manifesto.

It’s not your typical sales page but it’s still really strong. Here’s why:

• It leads with a big claim (“Universally Different”);
• The body kicks off with a group of (excellent) testimonials in the form of Twitter screenshots;
• The rest of the page is dedicated to strong points that define Hey’s philosophy. After you read this, you’re either 100% on board or 100% not interested.