If you want to take advantage of the entire Black Friday week (and avoid getting lost in the Black Friday deal madness), you can offer a special discount the week …

Before announcing your Black Friday deal, you can connect with your customers and get on their radar by sending a fun Thanksgiving email. This email from JetBlue is just a …

Black Friday and Cyber Monday are great for sales, but don’t forget Giving Tuesday! This is a great opportunity to do some good in the world (while building engagement for …

Black Friday is a great opportunity to turn social media followers into email subscribers. By offering early access to your deals, they’ll be incentivized to sign up.…

Around Black Friday (and Christmas), lots of influencers publish “gift lists”. If you can get on these gift lists—either naturally or through some outreach—you can promote it during your campaign. …

Black Friday is one of the hardest times to stand out and grab attention in inboxes and social feeds. If you want attention for your big sale, one way is …

People have a lot to keep track of on Black Friday. Do them a favor and keep your offer super simple, like Express did in this campaign.…

Here’s a great example of a Black Friday campaign that gets buyers engaged and creates buzz. Just make sure to choose a platform that is still popular.…

A lot of people overthink their Black Friday ads. People are already hyper-sensitive to good deals, so sometimes the best approach is to just keep it simple and easy to …

People like to stock up on things on Black Friday. Home Depot takes advantage of this (and maximizes their average cart value) by offering bundle sales. Instead of just buying …

Instead of discounts, Sephora offers subscribers a free gift for anyone who spends a certain amount on Black Friday. The name personalization also grabs your attention more than a generic …

After being reminded of everything we have to be thankful for on Thanksgiving, people are in a giving mood. That makes it a perfect time to mix in a charity …

This Black Friday email keeps customers engaged by adding in some curiosity. It’s pretty hard not to click to see what the mystery offer is!…

Here’s a great example of how you can get creative with the name of Black Friday/Cyber Monday to create a unique, memorable, and funny campaign.…

Instead of (or in addition to) offering Black Friday discounts, you can create even more scarcity by offering special limited edition items.…

Instead of giving away discounts to anyone, Levi takes advantage of Black Friday to grow their email list.…

If you want your Black Friday image to stand out on Instagram, it’s probably not a good idea to make it black. This pretty blue image grabs attention amongst all …

This email is memorable because of its old school web style. It’d be a great idea for computer nerd audiences.…

Here’s a great short and sweet “nudge” email reminding people that a Cyber Monday sale is ending soon.…