If you were flying the Concorde tomorrow you wear a Rolex

This is a great ad that uses the concept of “anchoring” to sell.

Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So they imply if you were flying that, you’d have to have a classy watch to go along with it.

J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!

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