If you were flying the Concorde tomorrow you wear a Rolex

This is a great ad that uses the concept of “anchoring” to sell.

Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So they imply if you were flying that, you’d have to have a classy watch to go along with it.

1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)