This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So they imply if you were flying that, you’d have to have a classy watch to go along with it.
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.Â
Weeks …
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …
I love seeing local flyers like this in the wild.
$2 worth of printing
+
$2 worth of tape
=
1,000’s of eyeballs on your flyers and potentially thousands of …
