If you were flying the Concorde tomorrow you wear a Rolex

This is a great ad that uses the concept of “anchoring” to sell.

Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So they imply if you were flying that, you’d have to have a classy watch to go along with it.

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …