Lifebuoy Soap Vintage Print Ad

This ad is not only funny, but it’s also a cool example of how you can incorporate a before and after story into your marketing. First, agitate the pain in your customer’s life without your product. Then, show them using your product. Finally, show the transformation.

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J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!

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