Percentage of Population on Faceebook (by Country)

You can look at this two different ways:

#1.) That’s a LOT of people on Facebook—maybe you should market there!

#2.) That’s a LOT of people not using Facebook. If you’re only on Facebook, there’s a large market you might be missing.

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM