I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering.Visit Link
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This is a clever Google ad by SendGrid that makes a VERY SPECIFIC claim that attracts the eye, provides credibility, and gets people interested enough to click.
Here are some basic copywriting principles from David Abbott