The AIDA Formula in Drawings

This is a great image showing the AIDA Formula and the purpose of each part:

Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting facts or uses.
Desire: Make them desire the product/service.
Action: Get them to take an action.

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Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…