
Web Hosting Pricing Page
Three simple plans. Clean design. Copy that makes you feel confident about clicking any button. This pricing page nails the...

How To Create Advertising That Sells - David Ogilvy Ad
This heatmap of David Ogilvy’s “How to Create Advertising That Sells” is proof that design psychology can do the selling...

Poo-Pourri Sales Page
Turning toilet talk into viral gold? That’s exactly what Poo-Pourri did. Their homepage takes a taboo topic and makes it...

AWAI Brochure Ad
A person typing on a horse. That single image makes you pause. AWAI’s ad isn’t just about learning copywriting—it’s about...

Social Triggers Blog That Converts Pricing
Check out this pricing table. Two columns: Advanced for $199/month and Standard for $99/month. Most people think the pricier one...

InformationStreet Pricing Page
This page from Information Street does what most service sites won’t: it just says the price. No “book a call,”...

Marketing Inc Pricing
Ever notice how pricing pages always seem to make one option look like the obvious winner? Marketing Inc nails this...

I Will Teach You To Be Rich Optin Form
Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the...

Talking Shrimp Pricing Page
Laura Belgray’s Talking Shrimp pricing page takes something snooze-worthy—rates—and turns it into a rom-com. Instead of “Basic” or “Pro,” you...

Aweber Pricing Page
AWeber nailed something most SaaS brands overcomplicate: clarity. Their pricing page says, “You get every feature from day one,” and...

Copypress About Page
Most About pages talk about “values” and “missions.” Snooze. CopyPress flips the script and makes their About page a people...

TheHustle About Page
Most “About” pages are snooze-fests. But The Hustle flips that script. Their About page isn’t just an intro—it’s a conversion...

Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...

Backlinko About Page
Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line,...

Zero To Launch Pricing
Ramit Sethi’s pricing page is a quiet persuasion masterclass. No flashing countdowns or “buy now” panic. Just calm, smart structure...

My Wife Quit Her Job Course Price
See that pricing table? The middle plan is practically glowing, shouting, “Pick me!” Nothing magical about the features — all...

In 2017 Wordpress powers over 26% of the entire internet. That means Wordpress has over 15,000,000 installs.— Matt Mullenweg - Founder of Wordpress

Man In The Hathway Shirt Playing Cello Ad
A man in a white shirt playing the cello. Nothing exciting... until you spot the eyepatch. Suddenly, the ad transforms...

Joseph Sugarman Slippery Slope
That’s Joe Sugarman up there, one of the greatest copywriters to ever hold a mic. He’s famous for a rule...

Man In The Hathaway Shirt Classic Eye Patch Ad
In 1951, David Ogilvy sold more than shirts—he sold a story. The Hathaway ad featured a sharply dressed man with...

Man In The Hathaway Shirt Print Ad
A crisp shirt. A fancy room. A confident man. Snooze fest.But slap an eyepatch on him and—boom—you’ve got one of...