Caffeine Spectrum Data
Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.
This is generalized data, actual content can greatly vary.…
Guard your brain when writing.
I have to “guard my brain” when trying to do work. This usually involves:
– Putting my phone upside down or far away.
– Turning on a Chrome website blocker …
The “Normal Distribution” shows up in almost every area of life.
The “Normal Distribution” shows up in almost every area of life:
• Test scores
• Height
• Stock market returns
• Intelligence
• Attractiveness
It also shows up in your …
Flyer advertising in the wild
I love seeing local flyers like this in the wild.
$2 worth of printing
+
$2 worth of tape
=
1,000’s of eyeballs on your flyers and potentially thousands of …
Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.
….The original
Let’s give it a more modernized headline 😂
What if we made it more seasonal and festive??
Let’s give it a totally different 90’s vibe (AI generated):
Let’s …
The world’s top Podcasts in 2023
The world’s top podcasts. Interesting that each one is from a specific individual.…
Which of these Facebook ads will do better?
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Life After Death Warning Sign
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂
If you were a burglar, would you break and …
The 4% Rule
“The 4% Rule is a “back-of-the-envelope” calculation for how much money you’d need to retire for approximately 25 years.
While people can poke holes in generalized rules like this, it’s …
Newsletters are just blogs.
Newsletters are usually a bunch of short posts and thoughts listed out. This is what most blogs were.
The thing that newsletters solved versus blogs: DISTRIBUTION.
When you publish a …
Social Proof Before And After
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …
Planning out UI/UX with pen & paper
While Figma and other UI/UX designers are clearly the best way to do wireframes professionally, it seems like just drawing stuff via pen/paper is the easiest way to get started …
World’s Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch:
– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …
Injured? Good!
This billboard is simple and totally brilliant!
Plot Twist: It’s not real, it was just a fun Reddit thread, but this billboard would probably work well IRL (although it would …
AppSumo Black Friday Retro-Advertising
Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮…
Hilarious and unique marketing agency landing page
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!…
Awesome agency messaging graphic
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and go, “I would love to copy that!”…
Change the paint, change the room
This is the paint equivalent of good copy:
Slightly modify where the paint is (and isn’t) and it changes up the whole thing.…