Patagonia Anti-Black Friday Ad

This ad grabs your attention by telling you NOT to buy their jacket. Once they have your attention, they go on to educate you on consumerism’s negative effect on the environment. By the end, not only are you inspired to be a better person, but it also kind of makes you want to buy from them in a reverse-psychology sort of way.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)