When your target reader lands on your homepage, you have 5 seconds to show them your site is what they’re looking for.
Your headline is CRITICAL.
“Are you ready? Book Online Today & ACHIEVE YOUR GOALS” doesn’t really tell me anything.
But “2020 got you feeling soft?” is likely something ALL of his ideal clients immediately understand (and are already thinking about).
The scarcity and specific CTA also gives the reader incentive to take action.Visit Link