Functional Training Homepage Before and After

You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.

In this case, “Take your next steps in functional fitness” is pretty vague. What does that even mean?

Instead of using “functional fitness” in the headline (which most people won’t completely understand), we can break it down and spell out exactly what it means.

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Zipcar Home Page

Zipcar’s home page is excellent.

Here’s how it’s built:

  1. It leads with a very simple hero section and a direct CTA.
  2. Next, it’s got a simple 1-2-3 How it

Michi Ramen Home Page

This is a great restaurant page. It’s got pretty much everything on one page:

  • Contact info and physical address;
  • Order Online button;
  • great food photo;
  • A very simple, effective