Functional Training Homepage Before and After

You want readers to immediately know what your site is about when they land on your page. That means using simple, clear language.

In this case, “Take your next steps in functional fitness” is pretty vague. What does that even mean?

Instead of using “functional fitness” in the headline (which most people won’t completely understand), we can break it down and spell out exactly what it means.

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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …