Physical Therapy Sign Before and After

One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make it as easy as possible to understand.

Try reading through your ad from your target’s point of view, and only use language that THEY would use.

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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …

Gollum Dental Ad

If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…