One of the most common copywriting mistakes is using technical jargon. The goal of your ad should be to make it as easy as possible to understand.
Try reading through your ad from your target’s point of view, and only use language that THEY would use.
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In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
This guys AirBnB revenue went up after painting his rental house black.
This was in Mt Hood, Oregon. Original post is here:
