Panhandling Before and After (with New Copy Angle)

While the honest “Need Beer $” marketing approach worked when it was new, now the market has evolved. It’s oversaturated with fellow beggars who all use the same direct messaging. To stand out as a panhandler, you need a new angle.

In this case, the new angle switches from direct to indirect. It doesn’t even ask for help at all! Instead, it strokes the target’s guilt strings and provokes empathy and reflection.

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Instagram vs. Reality Photoshoot

This before-and-after image (well, technically an after-and-before image) is a cool way to show the behind-the-scenes of your brand. Things like this make you seem more personable and “real”, which …

Gollum Dental Ad

If you’re product or service involves a before and after transformation, think of ways you can use pop culture + photoshop to create interesting ads.…