Porsche “Unleashed” Print Ad

The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects “feel” the performance of your product?

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1914 Wrigley’s Gum Print Ad

Love how Wrigley’s added a practical use for their gum.  Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…

1960’s Band-Aid Print Ad

Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…