Social proof in this old school Goodyear headline
“You’ll see why they’re on so many 1970 cars” What a powerful statement. I wonder if it primed the reader to start looking at tires to see if the ad …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Old School car ad uses scarcity to sell
It’s simple but effective: A shot of the product & a headline that says they are selling fast.…
Old Chevy ad that could be a modern online sales page
Great graphics that highlight the many features of the car. …
Old School camera print ad visually shows value
The main selling point of this pentax camera is the small size. The photography makes it very clear. The copy goes a step further and explains a common experience among …
Mars Bar “Ingredients” Ad from 1957
This Mars bar advertisement does a great job of showcasing the 3 main flavors of a Mars Bar:
• Milk Chocolate
• Nougat
• Almonds…
“The Van That Can” Chevy Astro Ad from 1986
This is a great ad for the popular Chevy Astro van from 1986.
The ad goes through six of the main features and benefits of the van, including:
• Can…
Bell Telephone 1983 Ad with Text Markup
This is a cool ad for a “Genuine Bell” phone, and it uses a great image of the product and marks up the features and benefits with easy lines and …
Spiegel Holiday Catalog in 1943 Coat & Gloves Ad
This drawing for a mens coat and gloves looks very elegant and clean.
From the Spiegel Holiday Catalog in 1943.
I love the simplicity of the picture and the easy …
Print ad for CBD brand that knows the market and why they are different
This brand knows the market is being flooded with gimmicky products as the popularity CBD rises.
This ad is a clear statement that they are a brand you can trust. …
Old War Jeeps Sale Ad
After World War II the military began auctioning off thousands of Jeeps to civilian companies. This was a magazine and newspaper ad that advertised ow hood style Jeeps.
The ads …
Corvette “Chassis” Ad
This cool Corvette ad from 1958 shows the Corvette in a “see thru” drawing so you can see the unique chassis that allows it to handle better.…
Post-It Notes ad from 1980 showing new adhesive feature
In 1980 this was an ad campaign from Post-It Notes showing off the new adhesive backing feature that let you post the notes on any surface.
One cool thing about …
Smith & Wesson “Steak Gun” Ad
This ad from 1988 SERIOUSLY GRABS ATTENTION with a weird “steak gun” image. They then go onto describe how just because a gun is “thicker” doesn’t mean it’s better.…
Japanese Fanta Ad
While we’re not sure what this 1960’s Fanta Ad is saying, it’s beautiful imagery shows us an ice cold Fanta with the new pull tab technology.…
Maruchan Instant Noodles Ad
This is a great magazine ad from Maruchan Instant Noodles, complete with a great headline pun:
“If you’re in hot water at lunchtime,
it’s time for the Instant Lunch.”
Now …
Spam & Pancakes Print Ad
This great 1941 Spam & Pancakes ad shows readers “alternative uses” for the Spam product (aka eating with pancakes).
A great way to increase product usage!…
1963 “Just like Grandma used to make” ad
This ad was for some reason very grabbing to me, caught my eye, and got me reading down through the different sections.…
1971 American Airlines “Coach Lounge” Ad
This is a grabbing photo of a lounge available to even coach passengers on international flights. It also has a great headline that really conveys how large this lounge is.…
Vintage Santa Ads
Merry Christmas everyone, and remember Santa use to be a bit of a party animal back in the day!
…
British Rail Protection Ad
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and less car infrastructure.
It uses clever imagery that shows the …
