How To Create Advertising That Sells by David Ogilvy
This is David Ogilvy’s most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising agency. They literally just published all their trade secrets which …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Checy Caprice Print Ad
This ad does a great job of pulling out two important features and using them as their headline, while simultaneously solving buyer pain points (being too close to crazy kids).…
Facebook Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Facebook as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
Youtube Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Youtube as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
Skype Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Skype as if it were antique technology. The idea is that advertising trends and technology move fast, and their ad …
Twitter Vintage Newspaper Ad
This creative newspaper ad by Brazilian ad agency Maximedia shows Twitter as if it were old technology. The idea is that advertising trends and technology move fast, and their agency …
Jim Bean “Back To Basics” Food Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of “getting back to the basics.”…
Jim Bean “Back To Basics” Graffiti Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of “getting back to the basics.”…
Jim Bean “Back To Basics” Pants Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of “getting back to the basics.”…
Jim Bean “Back To Basics” Lipstick Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of “getting back to the basics.”…
Listerine Ad from 1971
This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.
They cleverly use this negative aspect …
Cricketeer suit ad showing flexibility
This is an unusual ad, but it quickly conveys “flexibility” for this suit maker.…
“Faster than a Ferrari”
This funny Citroen ad captures people’s attention with a “negative” about the car.
It pokes fun at itself, much like this old Volkswagen Beetle ad:
…
“This space reserved for a tooth that must last 63 years”
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline are great!…
Scotch Tape Unique Benefits Print Ad
This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.
If you’re in an oversaturated market and your audience is jaded from hearing …
Great Nikon camera ad with text callouts
This ad from 1956 awesome text callouts showcasing it’s features, much like many modern images have.…
1959 Breakfast Bar Ad
This is a nice and simple ad for a breakfast bar from 1959.…
Volkswagen Print Ad
There’s lots of good things going on with this ad…
First, a big picture of a smashed car. I bet most ads from this time had photos of cars in …
Volkswagen Beetle Interchangeable Ad
This is a 1965 Beetle ad that cleverly demonstrated a Volkswagen Beetle has extremely interchangeable parts.…
Wild Turkey’s thinner steaks & smaller cars ad
This is the best of a series of ads Wild Turkey did in this style. It’s bitingly funny, unapologetic, and memorable.
It also does a great job brushing aside one …