Del Monte Ad 1958
This is a great ad from Del Monte that shows what their peas can become with the right recipe.
They give a great photo of the finished product, the product …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Kodak Christmas Ad 1968
This Kodak ad from 1968 tries to remind people that a camera would make great gift for Christmas.…
Santa Typewriter Ad 1977
This is a typewriter ad from 1977. In my opinion it’s not the best ad ever, but it’s job is to stay top-of-mind during the Christmas holiday so when people …
Zippo Christmas Ad
This is a classic 1950’s Zippo ad showing people a Zippo is a great Christmas gift.
Back then a very large population of people smoked, so a Zippo was probably …
How stuff used to be sold: Weird Tales Magazine 1927
Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was a huge business.
This was how copywriting started. Since it …
Wendy’s 1979 Hamburger Newspaper Ad
Wendy’s uses callouts in this 1979 newspaper ad to breakdown why their burgers. Customers know exactly what they are eating.…
Clever IKEA Sleep Ad
This is a clever ad by IKEA promoting good sleep by having good pillows.…
Miller Shirts Ad Using Only Imagery and Pricing
For very visual products such as clothing (shirts in this case) you don’t need to add a lot of copy. This ad uses that concept and JUST shows pictures of …
Ford Regular Vs Giant Vans Ad with Great Imagery
This cleverly shows how much larger one van is than the other. Super easy to understand.…
Coke “Post Thanksgiving” Ad with Image Markup
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image) showing how to enjoy after Thanksgiving meals.…
“Meet Skimpy Wiring” Ad
This was a magazine ad showing the dangers of skimpy wiring and it’s potential to catch fire, by showing a shady and “skimpy bodied” character.
The image is very catching …
“It Shouldn’t Take An Act of Congress” Volvo Saftety Ad
This is an ad from the 1970’s when car safety standards were under heavy scrutiny to get better, and Volvo was showing their commitment to safety regardless of if they …
Scammy “Chin Reducer” Ad
While this ad is for a product that we’re 99.999999% doesn’t work at all, the ad itself is intriguing.
…
One Pair of Sunglasses for All Kinds of Days (SunSensor)
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them.
Even without reading any of the copy, the reader will understand …
Fisher-Price Magazine Ad 1980
This is a Fisher-Price magazine ad that displays most of their toy lineup for children.
Great visuals and easy headline.…
Tasty looking Big Mac ad from 1979
This is a tasty looking Big Mac ad from 1979 that has a very funny headline.
Both the image AND headline are quite grabbing!…
Classic magazine ad for a storytelling class
This is a classic magazine ad with a grabbing headline, and a story about how ordinary people can write a story.…
Vapona Bug Killer Spray Print Ad
This relatable image perfectly depicts the shortcomings and frustrations that this bug spray solves. Sometimes with the right images, you barely need any text in your ads.…
Porsche “Unleashed” Print Ad
The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects …
Wonderbra Print Ad
This Wonderbra ad doesn’t even say anything about the product, but it captures attention, and the target market will immediately understand.…