Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
A great way to sell a product is show how many different use cases it has.
This pie crust ad shows all the different pie-possibilities you can make by “sandwiching” …
The Wright Brothers funded the development of the first powered airplane with their bike shop.
This was the simple ad they’d post in the Dayton, Ohio newspapers.
The Van Cleve …
Some people used to add a little sprinkle of salt to the head of their beers to make it more flavorful.
Budweiser put out an ad to combat that, and …
This Ford Econoline ad didn’t need many words…rather it just showed this cool-ass looking van on the beach.
Also the paint scheme totally reminds me of Karbach Crawford Bock beer …
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements:
It’s got vague promises of better performance, and has many “science-y sounding” …
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ for my dollar!…
This ad has no copy or anything…just an awesome visual of the product!…
What a fun and clever ad from Guinness!…
This guy getting free dating leads with this simple flyer.…
Guinness Beer had a long running series of ads with different animals, but this toucan stole the show! For decades Guinness ran these cute toucan ads:
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This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …
The image alone does most of the talking in this 1963 Whopper ad. It has 4 pieces of copy I really like:
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing …
This McDonald’s ad for Father’s Day made me LOL! Using the bun and sesames as a horseshoe hairline is amazing 😂…
Forget running a Twitter Poll, just run an outdoor “Neighbor-Poll” to see which house color your neighbors prefer!…