This is a classic magazine ad with a grabbing headline, and a story about how ordinary people can write a story.…

This relatable image perfectly depicts the shortcomings and frustrations that this bug spray solves. Sometimes with the right images, you barely need any text in your ads.…

The headline + photo combination in this ad makes you instantly start imagining what that unleashed energy would feel like. How can you use similes and metaphors to help prospects …

This Wonderbra ad doesn’t even say anything about the product, but it captures attention, and the target market will immediately understand.…

This Porsche ad goes straight for the jugular. Not only does it call out competitors, but it also calls the reader out for “settling”.…

This ad worked back when the Mayan calendar predicted the end of the world. I bet it’d work again today. To make an effective ad, sometimes all you need is …

The letter format of the ad is eye-catching. It also makes the reader feel like TransferWise is on their side, fighting against the big bad banks.…

This ad makes you feel like Schweppes has “taken over” the territory. And if you’re not drinking it, you’re the odd one out.…

This ad does a great job using images to tell the story. People who are too lazy to read can understand the entire ad by just looking at the illustrations.…

This vintage ad is a great example of how you can take one feature (or in this case, an add-on feature) and create an entire ad out of it.…

The headline in the ad invites the audience to join a movement, which creates FOMO. It also adds value by including different drink recipes.…

This ad shows an accident waiting to happen. And it’s easy for parents to imagine why they need to have first aid products on hand.…

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …

Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:

This sunscreen is so strong, it even works for vampires!…

Gyms may be closed now, but they won’t be closed forever. This useful ad campaign by Gold’s Gym keeps them top of mind by teaching people different ways they can …