Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has.
This pie crust ad shows all the different pie-possibilities you can make by “sandwiching” …
The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop.
This was the simple ad they’d post in the Dayton, Ohio newspapers.
The Van Cleve …
Budweiser “don’t add salt” Ad
Some people used to add a little sprinkle of salt to the head of their beers to make it more flavorful.
Budweiser put out an ad to combat that, and …
Cool Econoline Van Ad
This Ford Econoline ad didn’t need many words…rather it just showed this cool-ass looking van on the beach.
Also the paint scheme totally reminds me of Karbach Crawford Bock beer …
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the sub-headline about “Flavor Buds.”…
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the “health value” of it, but overall this ad does a …
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements:
It’s got vague promises of better performance, and has many “science-y sounding” …
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ for my dollar!…
1978 Ford Pinto Ad
This ad has no copy or anything…just an awesome visual of the product!…
King’s Coronation Guinness Beer Ad
What a fun and clever ad from Guinness!…
Why pay for dating apps?? 😂
This guy getting free dating leads with this simple flyer.…
The Guinness Toucan Ad Series
Guinness Beer had a long running series of ads with different animals, but this toucan stole the show! For decades Guinness ran these cute toucan ads:
…
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your own Whiff Test and see that Budweiser is the clear …
Tasty looking Whopper Ad
The image alone does most of the talking in this 1963 Whopper ad. It has 4 pieces of copy I really like:
- “It’s a meal in itself!”
- “Only 39¢”
- “Actual
“Lowest calorie dessert” Jello Ad
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing …
Clever “Father’s Day” McDonald’s Ad
This McDonald’s ad for Father’s Day made me LOL! Using the bun and sesames as a horseshoe hairline is amazing 😂…
Funny “Neighbor-Poll” outdoor signage
Forget running a Twitter Poll, just run an outdoor “Neighbor-Poll” to see which house color your neighbors prefer!…