1980’s Calling All Carts! Flyer
This is a simple ad for people to report where lost shopping carts are. Shopping carts can be upwards of $200/each for grocery stores, so it’s worth having someone go …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Clever beer print ad
Simple message with little to know words. A clever observation designed to stick in your head, I think it works.…
Vintage camera lens ad simple headline
Simple, snappy & catchy. A whiplash is good way to describe speed.…
Vintage camera ad has a bold headline
I like the headline because having a good pocketable camera was not a thing back in the 70-80s when this camera appeared on the market. So in that context, this …
Vintage minolta camera ad sells appearance rather than performance
This camera ad takes a different spin than most ads fits kind, the headline focuses more on the cameras appearance rather than the performance.
I also like the CTA: “Just …
Vintage Nike ad speaks to durability
This ad basically says whatever tough run you can endure, Nike makes the shoe that will hold up under the pressure.…
Vintage camera ad explains there high prices
Many people knew that Hasselblad cameras were the most expensive camera on the market but not many knew why. This ad addresses what I would think was a common question …
Vintage Kodak film ad
Each 35mm film stock has a unique look to them. The copywriter did a god job highlighting this fact and cleverly described it as a “personality”.…
Well researched vintage camera ad
In the world of 35mm point & shoot cameras of that era, mechanical issues caused many lost shots. I can imagine that being frustrating. Canon chose a name for there …
Vintage sneaker ad describes the fit
When you can’t touch the product, you have to trust the words of a copywriter. I think they did a good job.…
Brilliant vintage sneaker ad
I have no idea what the “secret code” is. It may be gibberish but I stared at this ad for a solid 5 minutes. This copywriter captured my attention for …
IBM Selectric Typewriter Print Ad
This is a cool typewriter ad that showcases it’s new “erase” feature by leaving the top part of the page completely blank.
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Vintage camera ad sells the experience of using the product
The copywriter really captured the emotional aspect of using the product. It’s not just the results of the photo you just took. A big part of the experience is the …
Vintage jeans ad give benefits through images
The images suggest that the fabric is so stretchy that you can easily roundhouse kick people or pose as captain morgan.
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Vintage car ad is a big testimonial
The copywriter basically gathered all of the positive press reviews of there car and slapped it all together in this ad.…
Kodak 4-Shot Flashcube Ad 1967
Back in 1967 if it was dark photos barely came out, so this “Flashcube” was affixed to your camera and would light up simultaneously with your picture to light it …
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the “scientific” claims for Gatorade being better at quenching thirst than other drinks.…
Vintage camera ad displays social proof
Nikon displays social proof that supports the headline by displaying images of there long list of best selling cameras over the years. It shows that they have been in this …
J.C. Penny 1981 “Fox” Ad
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!
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Rolls Royce Ad
A beautiful ad from Rolls Royce showing off the luxury life they associate with.…