Reddit Coronavirus mask meme

 

This cartoon meme went viral on Reddit as soon as it was posted (124K+ upvotes in 2 days).

It’s a take on the argument over whether or not you should bother wearing a mask during the COVID-19 crisis.

What’s great about it:

  • It’s funny.
  • It’s memorable.
  • It’s a much more engaging argument than some complicated scientific explanation.
  • It sidesteps all the politics.

This is a great piece of copy because it takes standard advice and breaks it down into a simple and funny way that will help people understand the importance of masks.

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Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.