Schweppes Tonic Print Ad

The President of Schweppes U.S.A tells why Schweppes Tonic always has the same classic flavor – whether you drink it in Hong Kong, Palm Springs or Paris

Thunderbird Vintage Ad

The headline in the ad invites the audience to join a movement, which creates FOMO. It also adds value by including different drink recipes.…

AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …