Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.

When those types of people see this ad, they immediately think, “Yes…this company gets me!”

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Classic Car Ad

This is just a cool classic ad, very little copy, but just shows the beauty of the car. …

Who’s Your Daddy? (Nike)

This is a great ad for a line of Nike’s retro running shoes. Lining up the two different shoes from different eras both shows off the obvious similarities AND the …