Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.

When those types of people see this ad, they immediately think, “Yes…this company gets me!”

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Tupperware Stay Home Ad

An easy and effective way to come up with ad ideas is to connect them to current events. What is already on your target audience’s mind (in this case, staying …

Reebok Pump Michael Chang Ad

Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.

Reebok had some pretty good ads about how their shoes could be “inflated” to …

Diahatsu Print Ad

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …