This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.
Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.
When those types of people see this ad, they immediately think, “Yes…this company gets me!”
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I saw another “Our Designer Quit” ad out in the wild!
This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.
This style makes people …
We’ll likely see more and more pods do more call-in questions.
When you go through a car wash with different pricing options, does it ACTUALLY make a difference?
I’ll usually select “The Works” but I’m not sure it does anything different …
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
