Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.

When those types of people see this ad, they immediately think, “Yes…this company gets me!”

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Japanese Fanta Ad

While we’re not sure what this 1960’s Fanta Ad is saying, it’s beautiful imagery shows us an ice cold Fanta with the new pull tab technology.…