Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.

When those types of people see this ad, they immediately think, “Yes…this company gets me!”

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J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!

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