Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.

When those types of people see this ad, they immediately think, “Yes…this company gets me!”

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AMF Bowling Print Ad (1959)

This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…

Corvette Print Ad

Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …

Quinine Whisky Remedy Print Ad

This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …