Swipe File Definition
This is the definition for a “Swipe File.”
Writing Effective Ad Headlines – The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New …
The AIDA Formula in Drawings
This is a great image showing the AIDA Formula and the purpose of each part:
Attention: Get their attention with something catchy and relevant.
Interest: Tell them interesting …
AIDA Formula Video with Ross Hudgens and Neville Medhora
This is a great video explaining the AIDA formula complete with examples.…
Cognitive Biases Chart
This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…
Three Tiered Pricing Video for Copywriters
This is a great video demonstrating the use of three tiered pricing for copywriters who are trying to setup pricing for products or services they are writing for.…