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  • A helpful swipe file for marketers.
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Writer’s Block Definition

  • Copywriting

This is the definition for “Writer’s Block.”

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Personalized Direct Mail Drop for Manual Therapy Clinic

John Carlton’s headline paints a picture in the readers head

  • Copywriting
  • Direct Mail
  • Headlines

This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …

Apr 27
11

Account upgrade email transforms into sponsorship offer

  • All
  • Copywriting
  • Emails

This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.

They obviously need more …

Apr 13
6

Edit any website javascript trick for mockups

  • Copywriting
  • Images

This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…

Apr 12
4

“Write with the door closed, rewrite with the door open.”…

- Stephen King
Apr 6
14

A coffee alternative compares their product to traditional coffee to convert sales

  • Copywriting

This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when targeting users who want to kick there coffee habit.…

Mar 23
11
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