TechCrunch event marketing email

This email does a succinct job of getting people to buy one of two types of tickets for their event.

Subject: Pop quiz…


What would you prefer:

a. A full-price Disrupt NY ticket


b. $1200 off a Disrupt NY ticket?

If you answered a, just go ahead and ignore this email.

Otherwise, you’ll be delighted to know Extra Early Bird tickets for Disrupt NY are available for one more week until Friday, March 3 – if you wait longer than that to register, don’t say you weren’t duly warned.

Better get your ticket now

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