The 5 Levels of Awareness

One of the first steps of writing effective copy is understanding the “awareness level” of your market.

If they are hyper-aware, you can take a direct approach. All you need to do is make an offer.

If they are unaware, you’ll likely be better of indirectly sucking them into your message with a story.

Those are the two extremes.

If they fall somewhere in between, try agitating their problems, overcoming their objections, and focusing on special deals.

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Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …