The Problem-Agitate-Solution (PAS) Copywriting Formula

One of the simplest copywriting formulas to follow is Problem-Agitate-Solution.

First, you empathize with a problem your audience has.

Then, you pour a little salt on the wound and make the problem even more serious.

Finally, you come to the rescue with your solution to the problem.

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Arrow Mockup Pool Ad

I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …