The Problem-Agitate-Solution (PAS) Copywriting Formula

One of the simplest copywriting formulas to follow is Problem-Agitate-Solution.

First, you empathize with a problem your audience has.

Then, you pour a little salt on the wound and make the problem even more serious.

Finally, you come to the rescue with your solution to the problem.

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Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …