One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way to get people down the Slippery Slope is by using the AIDA Formula:
It can step-by-step slide people down that Slippery Slope for you!
Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
How did I not know this before?
Even number interstates: Side to Side
Odd number interstate roads: Up and Down
I love it when a simple graphic like this teaches …
While this chart isn’t visually very interesting, but the content is very juicy!
This is USA data from 2023 that shows your age and net worth, and what percentage you …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
In 2023 you’d have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮
This random episode they are …
