The Value-First Lens
10 Reasons to buy a Zenith Stereo
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
Hims Facebook Ad
This is a Facebook Ad that goes STRAIGHT to the point! 🍆…
Dog Copywriting 😂
Even dogs can write great copy!
It has a clear CTA (Call To Action) and explains why to follow that action.…
Chemicals used in cigarettes
The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.
• Methanol → Jet Fuel
• Methane …