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The Value-First Lens

  • Copywriting
  • Formulas
  • Lenses
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How To Create Advertising That Sells by David Ogilvy
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The X-Factor Lens

All the stuff to put on a sales page

  • Copywriting
  • Landing Pages
  • SaaS Pages
  • Sales Pages

Here’s a bunch of sections to include on a sales page.…

Jan 4
6

Updating a Google Presentations slide to be better

  • Before and After
  • Copywriting

Updating a Google Presentations slide:

BEFORE:
– Just a random list of things about an extract.
– No action step.

AFTER:
– Standardized format, can be used through rest of …

Dec 16
3
ebbinghaus-forget-curve

How long it takes to forget chart

  • Formulas
  • Images

This is a cool little chart called the “Ebbinghaus Forgetting Curve.”

in one little image it shows how long it takes someone on average to forget things.…

Nov 29
1

Weapons of Mass Creation Poster

  • Copywriting
  • Images

This is a cool poster a lot of agencies and writers have on the wall. Hat tip to a post from @PeepLaja for the idea!…

Nov 10
7

“The test of all communication is: “Does it sell the product?” Just don’t do it at the cost of good morals, good manners, and good...Read More

- Earl Nightingale
Jul 30
29
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