Things that worked well for me in 2023:
• NEWSLETTER to interact with audience. Stay top of mind.
• SHORT CLIPS to stay top of mind, get new audience on YouTube and Instagram.
• LONG FORM PODCASTS to meet people, cut up into clips, have interesting conversations.
• COMMUNITY as a form of scaled training, work on tons of cool projects inside, make deeper connections with audience.
• SOCIAL MEDIA, mainly X, to meet people IRL, bounce ideas, and interact with people.
• STORIES that can be turned into social posts + videos + articles.
• USING AI as an assistant to making content…but use it sparingly.
• UNIQUENESS in content or brand, when leaning into uniqueness it repels some but attracts others.
