Tools are bought, Transformations are sold
Instead of trying so hard to “sell” you can focus more on helping achieve a goal.
Turns out HubSpot’s top sales people don’t “sell” much, but “help” a lot.
Visit Link 
Re-working copy
Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
How to plan your day
This is a great layout for showing how to plan out a day. Easy way of condensing a lot of information into one image.…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…