Volkswagen Beetle “Ugly” Ad

This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with how practical it is in the copy.

The VW ad reminds me of a classic Joe Sugarman ad where he openly bashes a thermostat he used to sell by saying “It had no digital readout, an ugly case and a stupid name. It almost made us sick.”

The fact that he was so honest about the downsides of the product, made people believe him about the many upsides of the product.


Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …


Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM