Volkswagen Lemon Print Ad

Lemon.

This Volkswagen missed the boat.

The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn’t have noticed it; Inspector Kurt Kroner did.

There are 3,389 men at our Wolfsburg factory with only one job: to inspect Volkswagens at each stage of production. (3000 Volkswagens are produced daily; there are more inspectors than cars.)

Every shock absorber is tested (spot checking won’t do), every windshield is scanned. VWs have been rejected for surface scratches barely visible to the eye.

Final inspection is really something! VW inspectors run each car off the line onto the Funktionsprüfstand (car test stand), tote up 189 check points, gun ahead to the automatic brake stand, and say “no” to one VW out of fifty.

This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large than other cars. (It also means a used VW depreciates less than any other car.)

We pluck the lemons; you get the plums.

 

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

 

Regions show the probability of where a person will look in the first 3-5 seconds:

Visual sequence shows the most likely path that the human eye will follow when viewing the image:

1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)