Volkswagen Lemon Print Ad

Lemon.

This Volkswagen missed the boat.

The chrome strip on the glove compartment is blemished and must be replaced. Chances are you wouldn’t have noticed it; Inspector Kurt Kroner did.

There are 3,389 men at our Wolfsburg factory with only one job: to inspect Volkswagens at each stage of production. (3000 Volkswagens are produced daily; there are more inspectors than cars.)

Every shock absorber is tested (spot checking won’t do), every windshield is scanned. VWs have been rejected for surface scratches barely visible to the eye.

Final inspection is really something! VW inspectors run each car off the line onto the Funktionspr├╝fstand (car test stand), tote up 189 check points, gun ahead to the automatic brake stand, and say “no” to one VW out of fifty.

This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large than other cars. (It also means a used VW depreciates less than any other car.)

We pluck the lemons; you get the plums.

 

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

 

Regions show the probability of where a person will look in the first 3-5 seconds:

Visual sequence shows the most likely path that the human eye will follow when viewing the image:

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Porsche Youth Ad

A funny old advertisement for Porsche asking if people spent their youth dreaming about driving a Nissan or Mitsubishi car.
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Eve Mattress Ad Campaign

This is a small collection of mainly copy ads from Eve Mattress. They are primarily text and hardly feature photos of the features of the mattresses. A very interesting “blanket” campaign indeed. Here’s some more ads from this campaign: Hat tip to Paul Bryant for the recommendation of these ads.
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