Water Heater Print Ad (1965)

“This water heater is so safe, your kids can play pin the tail on the donkey on it.”

Using this as an example, we can easily brainstorm creative ad angles of our own.

Step 1.) List out your product’s biggest features or USP (e.g. biggest, fastest, safest, easiest, cheapest, sturdiest)

Step 2.) Fill in the blanks:

It’s so   FEATURE , you can  SOMETHING YOU CAN DO WITH PRODUCT THAT EMPHASIZES HOW COOL THE FEATURE IS  

Step 3.) Brainstorm a list of 20 ideas

Step 3.) Choose your favorite and create a clear image of this idea in action

The only thing I’d change with this ad is to ad a big headline: “Pin The Tail on the Water Heater”.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)