Water Heater Print Ad (1965)

“This water heater is so safe, your kids can play pin the tail on the donkey on it.”

Using this as an example, we can easily brainstorm creative ad angles of our own.

Step 1.) List out your product’s biggest features or USP (e.g. biggest, fastest, safest, easiest, cheapest, sturdiest)

Step 2.) Fill in the blanks:

It’s so   FEATURE , you can  SOMETHING YOU CAN DO WITH PRODUCT THAT EMPHASIZES HOW COOL THE FEATURE IS  

Step 3.) Brainstorm a list of 20 ideas

Step 3.) Choose your favorite and create a clear image of this idea in action

The only thing I’d change with this ad is to ad a big headline: “Pin The Tail on the Water Heater”.

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Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect …

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …