Wealthfront testimonial and social proof mash up

“Over 465,000 people are using Wealthfront to earn more and worry less.”

This one liner hit on many levels:

  1. Social proof – Over 465k customers
  2. What’s in it for you – Earn more money
  3. Trust – Worry less

This one line doesn’t work by itself. It is backed by the rest of the copy on homepage. Plus the big financial media outlets mentions below the one liner: “as featured on”


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Sphere of Influence

The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:

→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.

It used …