1971 Coat of Arms Direct Mail Letter
This was an extremely successful direct mail campaign. The letter was written by Gary Halbert who targeted people by their family name and sold family crests.
This was an extremely successful direct mail campaign. The letter was written by Gary Halbert who targeted people by their family name and sold family crests.
This is how Copywriting Course gets traffic from free sources (blog + social media) and turns it into community subscriptions and large projects leads.…
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …