1971 Coat of Arms Direct Mail Letter
This was an extremely successful direct mail campaign. The letter was written by Gary Halbert who targeted people by their family name and sold family crests.
Gearlight Amazon Return Warranty Card
This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY to handle any issues.
This is a good idea because:…
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
British Rail Protection Ad
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and less car infrastructure.
It uses clever imagery that shows the …
Kodak Christmas Ad from 1955
This old school Kodak ad showcases it’s entire lineup of products (including price) as kind of a “Christmas Gift Guide.” This is a cool way to show everything the company …
“Just Listed” real estate agents direct mailer
This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help list your house.…
