Give people the end result they want

This is a slide from a YouTube video I saw (so sorry….forgot which video this was, so apologies for not crediting it). It was explaining how it’s important to know WHY people are buying a product, so you can better understand their root problem.

This shows they don’t want a drill, but that they need a hole to be drilled, and that hole is for hanging a TV.

pluto

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM