AIDA Formula Gary Halbert

“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”

- Gary Halbert, The Boron Letters

Cognitive Biases Chart

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.…