“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
