Headline Formula for Product

{Product Name} is a {Product Category} that {Different Thing It Does Best}.

Fitness app example:
Tep is an adorable fitness tracking app that works like a tamagotchi.

Writing software example:
Airstory is writing software that lets you send great ideas straight to your document.

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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …

WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


Testimonial Script

Hey there!  We’re trying to see what you thought of _____________ you bought.

We’d completely love it if you responded to these few questions:

1.) What is your name?
2.)