{Product Name} is a {Product Category} that {Different Thing It Does Best}.
Fitness app example:
Tep is an adorable fitness tracking app that works like a tamagotchi.
Writing software example:
Airstory is writing software that lets you send great ideas straight to your document.
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
…
Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
