Air Canada Print Ad
Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
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Coke “Post Thanksgiving” Ad with Image Markup
This is a 1978 Coca-Cola ad that uses image markup (explainer text with lines pointing to parts of the image) showing how to enjoy after Thanksgiving meals.…
“Meet Skimpy Wiring” Ad
This was a magazine ad showing the dangers of skimpy wiring and it’s potential to catch fire, by showing a shady and “skimpy bodied” character.
The image is very catching …
“It Shouldn’t Take An Act of Congress” Volvo Saftety Ad
This is an ad from the 1970’s when car safety standards were under heavy scrutiny to get better, and Volvo was showing their commitment to safety regardless of if they …
Scammy “Chin Reducer” Ad
While this ad is for a product that we’re 99.999999% doesn’t work at all, the ad itself is intriguing.
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One Pair of Sunglasses for All Kinds of Days (SunSensor)
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them.
Even without reading any of the copy, the reader will understand …