Air Canada Print Ad

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.


(This was not a real ad. It was just part of a creative copywriting exercise).

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)