Air Canada Print Ad

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.


(This was not a real ad. It was just part of a creative copywriting exercise).

Visit Link

World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …