Air Canada Print Ad

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.


(This was not a real ad. It was just part of a creative copywriting exercise).

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Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …