Air Canada Print Ad
Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
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Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
1911 International Tourism Exhibition in Berlin
This is (in my opinion) a visually stunning poster for the 1911 International Tourism Exhibition in Berlin. It just looks cool!…
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, “If I could play video games you bet it’d be Atari!” 😂…
“Creativity is the Enemy” Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text goes on to demonstrate how you don’t need to re-invent …
Guinness Happy Turtle
This is just a delightfully cute “Happy Turtle” ad from Guinness Beer in 1936.…