Air Canada Print Ad

Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.

 

(This was not a real ad. It was just part of a creative copywriting exercise).

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World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …