Air Canada Print Ad
Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
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Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
Modern print ad takes advantage pop culture norms
This Stanley hammer ad does a great job of relating to a younger demo and hitting the nail on the head with a relatable pop culture behavior.…
Introducing Pop Tarts Ad
This was an ad from 1969 when Pop Tarts were first introduced. In one image and a little text, the ad shows:
- That they go in the toaster
- How they
