Air Canada Print Ad
Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
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Johnson & Johnson Print Ad
This ad shows an accident waiting to happen. And it’s easy for parents to imagine why they need to have first aid products on hand.…
AMF Bowling Print Ad (1959)
This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.…
Corvette Print Ad
Here’s an example of an ad with an eye-catching image that grabs attention, a curious headline that sucks you into the copy, and copy that helps you “feel” the power …
Quinine Whisky Remedy Print Ad
This ad shows a product focuses on the health benefits of a product normally thought of as being unhealthy. This is unexpected, grabs attention, and gives whiskey-drinkers validation to drink …
Brazinco Sun Screen Ad
Here’s another great example of an ad that uses the “it’s so effective, it even works for ____” formula:
This sunscreen is so strong, it even works for vampires!…