Air Canada Print Ad
Here’s a clever example of how to use your “competition’s” slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
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Hot Dr Pepper Drink ☕️
In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.
This is reminiscent of when Campbell’s Soup dried to …
10 Reasons to buy a Zenith Stereo
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
Catchy “Watching TV While Vacuuming” Image
I’m a sucker for images that immediately grasp your attention, and this one definitely has a “curiosity inducing” vibe.
This is from a 1978 advertising photo with actress Susan Wood …
Wake up to Tang
I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!
By today’s standard it doesn’t seem super wise to drink …
“Why are the wheels crooked” Volkswagen Ad
Yet another amazing Volkswagen ad that has a VERY catchy headline and image that make you want to read the finer copy!…