This is a very successful piece of direct mail by an air conditioning services company Morrow Mechanical in Houston, TX. that regularly sends this piece of mail out.
It comes in a plain envelope with a real stamp and no other indication it’s a sales pitch so readers actually open it.
It shows WHY users should get a free tune up, and shows all the inspection points they will go over in your home.
FRONT:
BACK:
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.
The bottom part of this …
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??…
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes you want to open it.
This example came from Self …
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
