Awesome copy announcing “Once”

37Signals posted this awesome copy on, and it explains how they’re charging only ONCE for their software and no the standard subscription-style that’s become so common.

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37Signals recently shared a captivating message on, eloquently elucidating their innovative approach to pricing their software. Unlike the prevailing industry norm of subscription-based models, 37Signals has opted for a refreshing paradigm shift by offering their software with a one-time payment structure. This audacious departure from convention has generated significant intrigue and admiration within the tech community.

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