Bounty Paper Towel Comparison Ad

Instead of trying to convince potential buyers of the superiority of your product using words, consider running a comparison test and showing an image (or video) of the results!

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Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

1969 McDonald’s BigMac launched ad

In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …