Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect of the product to show that it actually works.

This is kind of like what Joseph Sugarman’s “Honesty” Trigger suggests to do about negative aspects of a product.

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Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …