Neville Medhora1962 Pink Dove Soap Print Ad
This 1962 Dove ad is a lesson in visual psychology. Every detail—from the matching pinks to the model’s pose—was built...
1956 Schweppes Print Ad
A helicopter carrying soda? Wild. But that’s why this 1956 Schweppes ad by Ogilvy still turns heads today. It’s a...
1969 Volkswagen It's Ugly Print Ad
Two weeks after humans hit the moon, VW dropped a print ad showing the lunar module with the line: “It’s...
1969 Sony Alarm Clock Print Ad
This old-school Sony ad proves you don’t need color to grab attention. It uses contrast and layout to guide your...
1962 If You Run Out Of Gas Volkswagen Print Ad
In 1962, Volkswagen ran one of the simplest car ads ever made. One man, one Beetle, and a sea of...
1964 Volkswagen Sooner Or Later, Your Wife Will Drive Home Print Ad
Sometimes the smartest ad looks like a mistake. In 1964, Volkswagen ran an ad showing a Beetle with a dented...
Neville Medhora1964 Zippo Lighter Print Ad
This Zippo ad from the 1960s nails what most ads miss: layout control. Your eyes follow a story—from flame to...
Neville MedhoraOgilvy's Guinness Guide To Cheese Print Ad
This isn’t just an ad—it’s a visual journey. Ogilvy turned beer marketing into dinner party education. The “Guinness Guide to...
Chivas Regal Scotch Classic Ad
In 1976, Chivas Regal ran an ad that made a $13 bottle of Scotch feel like a bargain splurge. They...
The How-To Email Subject Line Formula
Some headline formulas die fast. But one keeps crushing it decade after decade: the “How to” headline. It works in...
Star Story Solution Copywriting Formula For Lead Generation
Most lead gen pages sound like bad first dates: all talk, no connection. The “Star-Story-Solution” formula flips that by making...
The TEASE Testimonial Formula
Writing testimonials doesn’t have to feel like pulling teeth. The TEASE formula makes it simple, structured, and natural so your...
The 4 P's of Persuasive Copywriting
Most copy stops at “this is cool.” But buyers don’t buy “cool.” They buy results. The 4P formula fixes that:...
Self Publishing School Order Form
Selling a $1,997 course is no small task. Most buyers hesitate hard at checkout. But Self-Publishing School’s order page makes...
Kissmetrics About Page
Most About pages scream “Look how awesome we are!” Kissmetrics flips that script. Their About page is all about helping...
Four Hour Work Week About Page
Most About pages read like a boring resume. Tim Ferriss’s? It’s built like a credibility funnel. The second you land...
Social Media Examiner About Page
Most “About” pages read like a résumé. Social Media Examiner’s reads like a story that sells. It grabs attention, shows...
Kevin Rose Email Newsletter (The Journal)
Kevin Rose’s signup page for The Journal is a masterclass in minimalist persuasion. One field. One button. And one magic...
Moz About Page
Most “About” pages are snooze-fests. Moz took theirs and made it bingeable. Instead of bragging, they used a timeline to...
MarketingProfs About Page
Most About pages are just walls of text. MarketingProfs flipped that script with an infographic-style page packed with stats, visuals,...
KopywritingKourse About Page
Neville’s “About” page for KopywritingKourse is a confidence bomb — no fluff, no hype, just proof stacked higher than a...
Growth Lab About Page
Ramit Sethi’s GrowthLab “About” page doesn’t start with hype. It starts with blue bar graphs showing exactly what readers want:...
DigitalMarketer About Page
Most “About” pages read like a snoozer résumé. DigitalMarketer flips that script with a scroll-based video story showing who they...
Crazy Egg About Page
Most About pages are dry company bios. Crazy Egg flips the script and turns theirs into a friendly funnel. It...
