The Hustle Explainer Video
Sam Parr didn’t just write another email newsletter. He built a daily habit called The Hustle that millions subscribed to...

Big list of subject lines and their open rates
Ever wonder what makes people actually click an email? This massive open-rate chart from KopywritingKourse shows that boring-looking, offbeat, human-sounding...
Testimonial Script
Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...
5 Drip Email Templates Formula
Most marketers try to sell too fast. Big mistake. People don’t buy from strangers—they buy from folks they trust. That’s...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...
The 4 C's Formula to Keep Your Copy Clear
Good copy doesn’t win by sounding smart. It wins by being easy to read and impossible to ignore. The secret?...

Kevin Rose Email Newsletter (The Journal)
Kevin Rose’s signup page for The Journal is a masterclass in minimalist persuasion. One field. One button. And one magic...

Goins Writer About Page
Jeff Goins’ “About” page feels like coffee with a friend—but reads like a masterclass in soft selling. It’s personal, trustworthy,...

Copy Hackers About Page
Most About pages feel like corporate wallpaper. Copyhackers’ version feels like a friendly chat over coffee. It’s personal, story-driven, and...

Content Marketing Institute About Page
Most “About” pages are digital sleeping pills. The Content Marketing Institute flips that script. They lead with a cheerful video...

Morrow Mechanical Air Conditioning Direct Mail Flyer
This Morrow Mechanical mailer looks homemade—but that’s what makes it gold. It tricks the brain into thinking “this came from...

Video Fruit Email Signup Form
Bryan Harris’ VideoFruit landing page nails one job: get you to sign up. Everything else bows to that goal. No...

Social Triggers Email Signup Form
Derek Halpern’s Social Triggers homepage doesn’t whisper — it shouts one thing: “Join the list.” Every inch of the page...

Frank Kern Email Signup Page
Frank Kern’s homepage looks casual and friendly, but it’s a masterclass in invisible conversion design. Every pixel pushes visitors toward...

KopywritingKourse Email Signup Form
Neville Medhora’s signup form doesn’t just sit there—it talks to you. Literally. The man’s eyes on the page are pointed...

OkDork Email Signup Form
Noah Kagan’s OkDork homepage is a masterclass in focus. The entire design tells you one thing: join the email list....

"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle

Social Triggers About Page
Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him...

I Will Teach You To Be Rich Optin Form
Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the...

TheHustle About Page
Most “About” pages are snooze-fests. But The Hustle flips that script. Their About page isn’t just an intro—it’s a conversion...

Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...

Backlinko About Page
Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line,...