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The Hustle Explainer Video

Sam Parr didn’t just write another email newsletter. He built a daily habit called The Hustle that millions subscribed to...

Copywriting/Emails/Videos
Oct 6, 2017
list of headlines and subject lines

Big list of subject lines and their open rates

Ever wonder what makes people actually click an email? This massive open-rate chart from KopywritingKourse shows that boring-looking, offbeat, human-sounding...

Copywriting/Emails/Data
Aug 25, 2017

Testimonial Script

Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...

Formulas/Copywriting/Emails
Aug 22, 2017

5 Drip Email Templates Formula

Most marketers try to sell too fast. Big mistake. People don’t buy from strangers—they buy from folks they trust. That’s...

Formulas/Copywriting/Emails
Aug 8, 2017

The 1 – 2 – 3 – 4 Formula for Persuasive Copy

Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...

Ads/Formulas/Copywriting
Aug 7, 2017

The 4 C's Formula to Keep Your Copy Clear

Good copy doesn’t win by sounding smart. It wins by being easy to read and impossible to ignore. The secret?...

Ads/Formulas/Copywriting
Aug 1, 2017
kevin-rose-the-journal-email-newsletter

Kevin Rose Email Newsletter (The Journal)

Kevin Rose’s signup page for The Journal is a masterclass in minimalist persuasion. One field. One button. And one magic...

Signup Forms/Copywriting/Emails
Jul 31, 2017
goinswriter-about-page

Goins Writer About Page

Jeff Goins’ “About” page feels like coffee with a friend—but reads like a masterclass in soft selling. It’s personal, trustworthy,...

Copywriting/Emails/About Pages
Jul 29, 2017
copyhackers-about-page

Copy Hackers About Page

Most About pages feel like corporate wallpaper. Copyhackers’ version feels like a friendly chat over coffee. It’s personal, story-driven, and...

Copywriting/Emails/About Pages
Jul 27, 2017
contentmarketinginstitute-about-page

Content Marketing Institute About Page

Most “About” pages are digital sleeping pills. The Content Marketing Institute flips that script. They lead with a cheerful video...

Copywriting/Emails/Videos
Jul 27, 2017
air-conditioning-flyer-big

Morrow Mechanical Air Conditioning Direct Mail Flyer

This Morrow Mechanical mailer looks homemade—but that’s what makes it gold. It tricks the brain into thinking “this came from...

Ads/Copywriting/Direct Mail
Jul 24, 2017
Videofruit email signup homepage screenshot

Video Fruit Email Signup Form

Bryan Harris’ VideoFruit landing page nails one job: get you to sign up. Everything else bows to that goal. No...

Signup Forms/Copywriting/Emails
Jul 12, 2017
Social triggers email signup

Social Triggers Email Signup Form

Derek Halpern’s Social Triggers homepage doesn’t whisper — it shouts one thing: “Join the list.” Every inch of the page...

Signup Forms/Copywriting/Emails
Jul 12, 2017
frank-kern-email-signup

Frank Kern Email Signup Page

Frank Kern’s homepage looks casual and friendly, but it’s a masterclass in invisible conversion design. Every pixel pushes visitors toward...

Signup Forms/Copywriting/Emails
Jul 12, 2017
kopywritingkourse email signup form

KopywritingKourse Email Signup Form

Neville Medhora’s signup form doesn’t just sit there—it talks to you. Literally. The man’s eyes on the page are pointed...

Signup Forms/Copywriting/Emails
Jul 12, 2017
okdork email signup page
Posted by Noah KaganNoah Kagan

OkDork Email Signup Form

Noah Kagan’s OkDork homepage is a masterclass in focus. The entire design tells you one thing: join the email list....

Signup Forms/Copywriting/Emails
Jul 12, 2017
aristotle bust statue
"We are what we repeatedly do. Excellence, then, is not an act but a habit."
Aristotle
Ads/Copywriting/Emails
Jul 12, 2017
SocialTriggers-about-page

Social Triggers About Page

Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him...

Copywriting/Emails/About Pages
Jul 10, 2017
iwillteachoutoberich-opt-in-form

I Will Teach You To Be Rich Optin Form

Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the...

Copywriting/Emails/Data
Jul 10, 2017
TheHustle about page

TheHustle About Page

Most “About” pages are snooze-fests. But The Hustle flips that script. Their About page isn’t just an intro—it’s a conversion...

Copywriting/Emails/About Pages
Jul 10, 2017
Quote Background

Copywriting Formula - 5 Basic Objections

Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...

Ads/Formulas/Copywriting
Jul 10, 2017
Backlinko About Page

Backlinko About Page

Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line,...

Copywriting/Emails/About Pages
Jul 9, 2017

Command Palette

Search for a command to run...